PROJECT 01 / SELF PROMO

The self promo is a physical collection of self representative design elements that will be mailed to potential studios, employers, or other design centric opportunities. It is a container for a personal brand/identity, a representation of design ability, and a gateway to a more detailed website and portfolio.

This project functions not only as an assignment of self promotional design, but will begin the process of a design and identity system that will span across all projects in this course (self promo, portfolio, website).

The unique challenge in self promotional design is to observe a balance between personality and professionalism. Concept should guide your design, every mark and method should be intentional and informed. Do not assume the answer before the process begins! Through research, reflection, and experimentation, you will build a system of design that represents you and your work as appropriately and exciting as possible.

The elements of your self promo include:

Logo/logo mark
Typography system
Texture & color scheme
Resume
Business card
Cover letter/template
Short bio/introduction
Envelope/container


It will be up to you to order material, produce process work and prototypes, document and organize working files and presentations of work, etc.