PROJECT 3 / GRAPHIC MANUAL / MSU-REBRAND

This project will approach two objectives simultaneously:

1. To re-design completely the visual identity system of a selected Mississippi State University Academic Unit (see list).

2. To document this brand via the editorial design of a graphic manual.

Each student will pick a MSU academic unit from the provided list, and after a period of research and concept development, completely redesign the brand and identity for the selected department as if the current MSU identity system had never existed.

NO MAROON! NO BULLDOGS!

TIMELINE:

START: 04.04.22
END: TBD / FINAL EXAMS

RESOURCES / INSPO

PROJECT 2 / PACKAGE DESIGN / "OUT OF THE BOX"

For this project, we will be building on the foundation we started in Reez's ICE workshop. You guys already put in the work in just a week to create a strong conceptual base to a brand, from scratch! Now we are taking the bricks we have lain and building upon them to do two things:

1. Enhance the brand and its applicaitons further
2. Focus on the development of a packaging entity, from concept to product realization.

Anahat Kaur, who was a guest in our previous workshop presentation, will be leading another guest workshop and talk as part of this project. Her practice and experience with branding and package design will give us a more detailed insight on how to enhance and develop these projects. Anahat's workshop will be much briefer than Reez's, and focus more specifically on branding applications in mockup design, brand presentation, and brand experience.

TIMELINE:

START: 02.28.22
END: 03.30.22

RESOURCES / INSPO

MINI-PROJECT 02 / "GET YOUR ICE" / "REEZ" KWAKU OPOKU

For this project, REEZ will be joining us from Basel, Switzerland to guide us through a conceptual branding project that focuses on the importance of Interaction, Conversation, and Experience in the design process.

FOLLOW THE BRIEF:

TIMELINE:

START: 02.21.22
END: 02.28.22

RESOURCES

PROJECT 01 / MS BLACK HISTORY POSTER

In honor of Black History Month, we will use our skills and tools as designers in order to highlight important black figures in Mississippi's history, from blues artists to activists.

Select a figure from the provided list (or propose a new addition) and conduct research. Your goal is to represent this figure in an appropriate, impactful, and compelling way, one that is formed by conceptual development and historical research.

The poster will be A1 format, plotter printed.
You are limited to black and white +/or 2-3 additional colors.
We are not looking to make traditional portraits, but to speak to these figures using informed visual language.

Refer to the Canvas assignment for the full brief and further requirements.

RESOURCES

EVEN MORE RESOURCES!

OUTPUTS

MINI PROJECT 01 / HORSE IN MOTION

This project will engage in some new software technology as well as examine an important moment in art and design history.

Eadweard Muybridge was a pioneer in motion capture and photography. His process was scientific in nature, a philosophy I find important to design.

We will be re-designing Muybridge’s most famous contribution, a series images known as “Horse in Motion.”

Each student will select a single frame, and redesign or stylize this image in any way that they wish, in order to create a new and exciting image on it’s own. (This image will be used in generating a new animation with Ebsynth).

RESOURCES